Typeface created by a car
Saturday, July 25th, 2009 11:44 PM
In a very cool concept by Toyota and ad agency Happiness Brussels to promote the IQ,a new compact car that marries font design, custom image recognition software and adept driving skills, along with a web 2.0 promotion concept. The font was created by tracking colored dots on the care from a camera high above and watching it trace out all the letters with the aid of a race car driver Stef van Campenhoud. The software was designed by Zachary Lieberman and the typeface conceived by Pierre & Damien. I’d love to know the budget. Download the font here.
In a very cool concept by Toyota and ad agency Happiness Brussels to promote the IQ,a new compact car that marries font design, custom image recognition software and adept driving skills, along with a web 2.0 promotion concept. The font was created by tracking colored dots on the care from a camera high above and watching it trace out all the letters with the aid of a race car driver Stef van Campenhoud. The software was designed by Zachary Lieberman and the typeface conceived by Pierre & Damien. I’d love to know the budget. Download the font here.
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